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OUCH! When Feedback Hurts

In my workshops (and both of my books on personal branding), I encourage participants to measure their current brand and their desired (ultimate) brand against what their target audience perceives. This gives perspective of: Am I currently perceived the ...

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Should You Friend Your Boss on Facebook?

As originally published on Career Attraction. We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I friend you on Facebook? In today’s social world, boundaries and ...

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What Do a Resume and a First Date Have in Common?

Modern dating rules* include things like: don’t talk too much about yourself; be sure to make good eye contact; and above all else - be yourself. Similarly, job seekers use tools like building rapport, communicating value, and articulating ...

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Your Body Language Says A Lot About Your Personal Brand

As you likely know, I am passionate about the use of body language techniques to build and enhance a person’s reputation and brand.  In both of my books, I emphasize the importance of body language ...

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Pinterest Branding 101

Many of our readers ask about Pinterest. Here is a guest blog by SocialMonsters that highlights many of the tools and uses for Pinterest. Like all branding plans, you must have a strategy. From ...

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Three Examples of Social Networking ROI

Many of us have been in the social media game for a while. Back when it was first available, we started reading online magazines, playing games against unknown opponents, collaborating on Wikis, and sharing content ideas and thoughts in blogs and crowdsourcing platforms. We built Facebook and LinkedIn profiles back before we really ...

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How to Make Yourself Irresistible to Your Target Audience

This article was originally published on Career Attraction. Many people think that in order to land their dream job, attract the ideal client or secure that great promotion, it just takes hard work, dedication and expertise. ...

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4 Mistakes College Graduates Must Avoid

The gown is returned; the cap has been signed by classmates; the ceremony is finished. As a recent college or university graduate, now the hard work begins. For some of you, graduation means you take a week or two to relax and then you ...

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The Insanity of Vanity

Van·i·ty  [van-i-tee]; noun, plural van·i·ties. 1. excessive pride in one's appearance, qualities, abilities, achievements, etc.; character or quality of being vain; conceit: Failure to be elected was a great blow to his vanity; 2. an instance or display of this quality or feeling; ...

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S.A.V.V.Y. Networking — In person and online

There are many books, articles, blogs, and speeches aimed at giving you the tools to become more effective at networking. Many of them are very valid and packed with great information.  Here, I'd like to simplify networking from a personal branding perspective by offering ...

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