Finding the Inspiration to Build Your Brand

One of the key components to maintaining a strong personal brand is the need to self-motivate. The outside world is busy and sometimes pushes back on what you believe to be your values and beliefs, and that can feel frustrating, if not dejecting. In my programs and work with professionals to uncover and build compelling personal and corporate brands, the hardest part truly begins when you take your passion for the reputation you desire into the marketplace, where naysayers and skeptics can … [Read more...]

Three Words Millennials Should Drop From Their Business Vocabulary

In a world where 53% of the population is under age 30, professionals with some years of experience are learning to adapt to the unique nuances and styles of today's millennials. Those of us -- cough --  over 30 years old understand that we need to keep work creative, interesting, relevant, and connected to important causes to engage the talents and passions of the younger generations. That said, millennials, and particularly those on the younger side of the generation, could benefit … [Read more...]

Be the Best Check Your Client or Employer Writes

When your employer signs your paycheck or your client pays your invoice, how do you imagine they feel? Are they excited to compensate you for the incredible value and benefits you brought? Or, do they look through every hour spent and effort expended and question whether your contribution to their business was worth the cost? In building your brand value – personal, product, or business – you must strive to clearly communicate how you contribute to the vision, values, and bottom line of the … [Read more...]

5 Common Mistakes People Make on LinkedIn

When LinkedIn was started, in 2003, it was where people went to connect with others in hopes of finding a new job. If your current boss found you on LinkedIn, it wasn’t a good thing. Today, LinkedIn is a vibrant and dynamic site full of contacts, information, resources and the ability to influence people you might otherwise not ever meet in person. Using LinkedIn intentionally and effectively is almost certainly part of any professional’s personal brand strategy. Yet, so many professionals … [Read more...]

10 Ways Your Body Language Is Sending The Wrong Message

It’s been said that our non-verbal communication (body language) accounts for a huge part of how information is received. For instance, if a mother reprimands her toddler and smiles or giggles as she does it, the child notes the joy and disregards her stern words. In her very popular Ted Talk, social psychologist Amy Cuddy shares how various “power poses” (standing or sitting in a confident posture) can physically change chemical levels in the brain and positively impact our ability for … [Read more...]

Stumped by the “F-Word”

Recently, I was asked to speak at a university to a group of graduate communications students. They asked me to address my journey as an entrepreneur who built a successful company in the branding and communications space. We talked about the risks and rewards of being an entrepreneur, the process of building an international brand, and the many lessons I’ve learned in the past seven years since LIDA360 launched. Whenever I speak at colleges and universities, the round of questions from … [Read more...]

20 Quotes To Inspire and Motivate

If you are like me, you find a quote that speaks to you at a particular place in your life, and you hold on to it. It speaks to what you are feeling or struggling with, and seems to give a perspective that helps you sort through your personal brand journey. The first quote, "The two most important days of your life are the day you were born, and the day you realize why." Mark Twain, is particularly meaningful to me and my work because personal branding is all about unleashing who you are (why … [Read more...]

Don’t Assume

If you were signing an important business contract, you wouldn't just assume your best interests were represented and sign it, would you? Of course not! You would read the contract carefully, ask questions and engage legal counsel if you needed help. So why then, when we interact with our employer, clients or even colleagues, do we so often project our own fears, insecurities and biases on others and assume they feel the same way we do? Here are some situations where we might assume we know … [Read more...]

Three Crucial Lists You Should Make Today

When I start the personal branding process with a new client, I spend a lot of time uncovering, discovering and probing their values, beliefs, skills, goals and feelings. This ensures we build and promote an authentic and sustainable reputation for my clients that helps them drive success in their career, and in their life. Of all the lists we make when I work with clients, three are critical to anchor their personal brand to a plan that can provide a filter, or set of criteria, through which … [Read more...]

Important Elements to Build Your Personal Brand: The Four Cs and an A

The following is an excerpt from Lida Citroën’s best-selling book,  “Reputation 360: Creating power through personal branding”. The book is an empowering and clear guide to understanding, developing and marketing your personal value and offer through online and in person positioning. There are four Cs and an A to remember when building a successful personal brand.  First, your brand needs to be clear.  It’s up to you to clearly articulate to others what makes you unique. If you don’t clearly … [Read more...]