When an opportunity presents itself to step back into your "old you" for a bit, it's a daunting as well as fabulous learning experience. I recently attended my high school reunion in Los Angeles. The anticipation of the event was great! More than half of our ...
Articulating your desired personal brand
The following is an excerpt from "Reputation 360: Creating power through personal branding" (Palisades Publishing, 2011) Lida's book on reputation management. Available in soft cover and ebook, more information is available here. Now that we have an idea of what your current brand is, we need to think about your desired ...
Personal branding: When the company brand takes a hit
In today’s skeptical business climate, clients are looking for greater meaning, transparency and sincerity from the companies with whom they choose to work. Taking a proactive approach and ensuring your frontline teams carry a consistent response and message is important in facing corporate challenges.
When to respond to a negative blog post
More and more, I'm being asked by companies, industry groups and individuals, "When do I respond to and refute negative blog posts?" While I do not promote a steadfast "rule" per se, I believe there are several best practices to adhere to. In this recent video, I highlight ...
Cancer is not your brand
At the time of this writing, several of my good friends and clients are going through cancer treatment. The stress and trauma of the medical procedures are overwhelming at times. What I also hear from them is, "I don't want cancer to now define me." The choice to let something like cancer, divorce, job loss or ...
Can you build a personal brand while wearing a uniform?
Often times, we think of personal branding in terms of competitive professionals – titans of industry, celebrities, thought leaders and professionals climbing the corporate ladder. But what if your job requires you to wear a uniform? Can you build a compelling and relevant personal brand if you don’t have control over your image? Absolutely! Your personal ...
What can personal branding give you?
Socrates told us, “Know thyself,” in order to find meaning, contribute highly and engage authentically with the world around you. Many people come to the decision that they need personal branding help for professional reasons. For instance, many of my clients have felt a need to create: • A defined competitive advantage. How to define their value ...
A business leader playbook by Tim Tebow
If you live anywhere in the Rocky Mountain Region – or even the United States – you've certainly heard the name of the Denver Broncos star quarterback, Tim Tebow. He came on the scene in Denver after a successful college career in Florida and began making a ...
Personal branding & reputation management tips for the New Year!
As you get ready to tackle another year in your career, here are some tips to stand apart from your competition. Take inventory of your reputation, become intentional about your image, behavior and actions, and create the opportunities you desire!
New year tips for building your value in 2012
At this time of year, professionals are looking forward to making changes in the New Year. Finding a job, securing a better job, or feeling more satisfied in their work. Individuals at all levels are struggling with: How do I get more control over the